多數海外房東不是「在曼谷買了一間 condo」這麼簡單—— 他們可能曼谷有 condo、Phuket 有別墅、商業有 BOI 持有的辦公空間。 他們需要的後台,跟一般單城市房東不一樣。
Most overseas owners aren't simply "I bought a condo in Bangkok" — they may have a condo in Bangkok, a villa in Phuket, an office held via a BOI company. The portal they need looks nothing like a single-city owner's.
多數泰國代理服務的是單一城市、單一物件的買家——曼谷一間 condo,結束。 但你們不是。
Most Thai real estate agencies serve single-city, single-asset buyers — one condo in Bangkok, end of story. But you don't.
你們業務範圍橫跨四個 segment,你們的高價值客戶幾乎都是同時持有多種類型的:
Your business spans four segments, and your highest-value clients almost always hold multiple asset types simultaneously:
問題是:現在這些資產對房東來說,是四個各自獨立的服務窗口,不是一個整體。
Problem: right now, to the owner, these assets are four separate service touchpoints, not a unified whole.
他想看自己「現在在泰國總共持有什麼」——要 LINE 你三次、查兩個 Excel、翻一年前的合約。 你做了這麼多事,但對他來說是「碎片化的服務」。
To see "what do I currently hold in Thailand" — they need to LINE you three times, check two Excel files, dig up a year-old contract. You do all this work, but to them it feels like fragmented service.
把你們所有業態的服務——曼谷 condo、Phuket 別墅、商業、BOI—— 整合到房東每天打開一次的數位入口。
Bring all your service segments — Bangkok condos, Phuket villas, commercial, BOI — into a single digital entry point the owner opens once a day.
不是又一個系統。是把你們本來就在做的事,變成房東能看見、能感受到的整體服務。
Not another system. Just turning what you already do into a holistic experience the owner can see and feel.
下面這個 mockup 模擬一位同時持有四種資產的台灣房東打開 Portal 看到的內容。
The mockup below simulates what an owner holding all four asset types sees when they open the portal.
一頁看完房東在泰國所有資產——條目按城市/類型分組,每筆顯示當前狀態、收益、市值估算。多幣別自動換算(THB / TWD / USD)。
One page shows everything an owner holds in Thailand — entries grouped by city/category, each showing current status, income, and market value estimate. Multi-currency auto-conversion (THB / TWD / USD).
同一份資產資訊,房東可以切繁體中文(台灣)、簡體中文(大陸 dealer 客戶)、英文。客戶在哪個 dealer 下單,看到的就是他習慣的語言。
Same asset data, owner picks Traditional Chinese (Taiwan), Simplified Chinese (mainland dealer clients), or English. Wherever they came in from, they see the language they're comfortable with.
房東打開 Portal 能看到自己每個資產對應的服務同事(A 跟 condo / B 跟 Phuket / C 跟 BOI),一鍵 LINE 聯絡。內部後台讓三位同事都能看到同一個客戶檔案,不再 handoff 斷裂。
Owner sees which colleague handles each asset (A for condo / B for Phuket / C for BOI), with one-tap LINE contact. Internal back-office gives all three colleagues access to the same client profile — handoff gaps disappear.
AI 每月自動生成「你這個月泰國資產整體狀況」——文字摘要 + 重要提醒(BOI 年報截止、Phuket 旺季調價建議、condo 合約到期)。
AI auto-generates monthly "your Thai assets this month" — text summary + key reminders (BOI annual deadline, Phuket peak season pricing suggestions, condo lease expiry).
每年 1 月自動生成「你上一個會計年度在泰國的資產報表」——收益總覽、各資產表現、可用於台灣會計師申報海外資產。
Every January, auto-generates "your Thai assets for the previous fiscal year" — income overview, per-asset performance, formatted for overseas-asset declaration to Taiwanese accountants.
為了讓第一階段在 6-10 週內看到實際運作,範圍刻意聚焦:
To get Phase 1 visibly running in 6-10 weeks, the scope is intentionally tight:
「先不做」項目可在第一階段穩定後,分階段擴充。
"Excludes" items can be added in phases once Phase 1 is stable.
每階段都有可預覽版本,你和團隊可隨時上線看進度。
Each phase has previewable builds — you and the team can check progress anytime.
與你和各城市/各業態的負責同事訪談,確認:資產類型清單、現有資料儲存位置、客戶實際使用習慣。
Interview you and per-city/per-segment leads. Confirm: asset type list, existing data storage locations, actual client usage habits.
完整 UI 稿、跨資產資料模型、多幣別 / 多語系架構。確認後動工。
Full UI mockups, cross-asset data model, multi-currency/multi-language architecture. Sign-off, then build.
跨資產總覽、單筆資產頁、多幣別換算、AI 摘要、內部後台。每週交付可預覽版本。
Cross-asset overview, per-asset pages, multi-currency conversion, AI summary, internal back-office. Preview builds delivered weekly.
挑 5-8 位友好台灣房東封閉測試,優化體驗。同步把現有客戶資料匯入。
Pick 5-8 friendly owners for closed testing, optimize the experience. Import existing client data in parallel.
Portal 對外。提供內部同事(各城市負責人)操作說明 + 培訓。
Portal goes live. Operating documentation + training for internal colleagues (per-city leads).
上線後 3 個月內 bug 修復免費,並追蹤關鍵指標(房東登入率、LINE 互動量、客戶滿意度)。
Free bug fixes for 3 months after launch. Track key metrics: owner login rate, LINE engagement, client satisfaction.
客戶資產數據是代理最敏感的資產之一。這點必須先講清楚。
Client asset data is one of an agency's most sensitive assets. This had to be said upfront.
如果方向有興趣,我們約 30-45 分鐘聊聊—— 我先了解你們客戶的實際資產結構與服務流程,再決定第一階段聚焦在哪幾個 segment。
If this direction interests you, let's schedule 30-45 minutes — I'll understand your actual client asset structure and service flow, then we decide which segments Phase 1 focuses on first.